Membership Excellence 2024: Driving Growth and Retention for a Thriving Future

Membership Excellence 2024 is the largest membership focused national conference for the association and membership sector in the UK, which is focused on driving member retention and growth. As the largest membership-focused event in the country, it is the ultimate one-day experience for membership professionals seeking to learn, innovate and excel in member engagement, acquisition, and value delivery.

We look forward to welcoming around 600+ senior membership and association professionals. Join us for a day packed with inspiring speakers, practical insights, and unparalleled networking opportunities.

What you can expect this year:

  • MEMBERSHIP EXCELLENCE KEYNOTE STREAM – Hear from our opening keynote panel of association CEOs as they discuss the future outlook for membership. You’ll also hear innovative strategies for embedding DE&I into your membership strategies.
  • MEMBERSHIP STRATEGY & ENGAGEMENT STREAM – Gain insights  on how to refresh and enhance membership propositions to foster long-term loyalty and engagement.  You’ll also hear how to attract and retain younger and more diverse members.

  • MEMBER VALUE, GROWTH & RETENTION STREAM – Explore tactical strategies for enchancing member value and growth. This include a panel on digital renewals,  the power of personas and member journey mapping, and much more.
  • INDUSTRY EXPERT INSIGHT STREAMS – Explore the latest membership focused solutions LIVE from the sector’s leading suppliers.

We recommend booking your delegate place(s) early. You will also be able to take advantage of some great booking offers and promotions that enable up to 40% off the standard ticket price.

Our conference features 30+ LIVE sessions facilitated by 35+ membership expert speakers conducting senior member focused management, leadership and CEO roles.

Find out what makes our conference and exhibition different below….

10 Great Reasons Why You (and Your Membership Team) Should Attend:

1) You will gain unique and unparalleled membership focused insight/knowledge from liked minded association professionals
2) Meet and build relationships with professionals with a similar interest in membership (at all levels and career stages)
3) Our themed seminar streams provide you with targeted, rich and relevant educational content
4) You will almost certainly return to the office armed with tips, ideas and solutions to improve growth and retention
5) You will gain a deeper understanding of the challenges facing the association and membership sector and will be ready to face them!
6) Engage with industry experts  from solution providers who are delivering ‘great things’ for membership bodies
7) Spend time with your team outside of the office to be inspired, and come up with new actionable ideas to implement in your membership team
8) Understand what tomorrow’s membership landscape will look like and be in a more informed position to prepare strategically/operationally
9) Be a part of our growing professional membership focused community/movement
10) It’s important to take ‘time out’ from the day job and consider ‘what could be’ and/or horizon gaze!

What makes our conference different?

Authenticity & Trust – Our growing network is unique and unrivaled. It is owned and run entirely by practicing membership/association professionals and this ensures learning/networking opportunities are authentic and 100% educational in nature.

High Quality Educational Content Delivery – Each and every session in our comprehensive program features at least 3 educational learning objectives and this provides significant value to delegates. All conferences are formally accredited by the CPD Standards Office.

A Great All-Round Delegate Experience – We work hard to exceed delegate expectations and thanks to strong partner working with leading sector suppliers we subsidise the cost of attending from as little as £170 (excluding VAT) per person.

A Rich and Targeted Format – We deliver 4 separate targeted 30-minute educational seminar streams that enables delegates to explore content no matter what their job role, whether member facing or behind the scenes.


Membership Body Case Studies

  • National Trust
  • CIPD
  • Institute of Physics
  • Royal College of Veterinary Surgeons
  • The Wine Society
  • Women’s Aid
  • Goodwood Motorsports Clubs
  • The Employers Network for Equality & Inclusion
  • The Ramblers
  • Chartered Management Institute
  • Women on Boards
  • Eden Project
  • British Ecological Society
  • and many more!

What’s new?

  • This year’s conference theme “Driving Growth & Retention for a Thriving Future” will give you the knowledge and tools you need to drive membership growth
  • We will dedicate an entire keynote stream to high profile individuals and organisations, with a focus this year on the CEO view of membership.
  • This year we bring you a range of real-life inspiring case study presentations from a range of associations, some small, some obscure, some you may never of heard of! All with the same goal of achieving growth and retention
  • We will offer two ‘full-day’ breakout seminar streams (membership strategy / member value/growth) and two dedicated Industry Expert streams (led by the sector’s leading membership solution providers).
  • Most of our inspirational speakers work at manager, head of, director, within the c-suite, and/or at CEO level.
  • Our programme delivers high level strategic insight and practical operational/technical experience/knowledge.
  • Our venue (Novotel London West Hotel in Hammersmith), registration process and layout (auditorium/breakoutrooms & exhibition) have been re-configured to enable you to network as much or as little as you wish.
  • Our popular trade exhibition will feature 50+ leading membership solution suppliers and will host a growing number of interactive Membership Solution Demonstration Zones (where you can not only see the latest products/services, but experience them direct).
  • Our dedicated MEMX (2024) Mobile App enables delegates to register their break out session attendance in advance and create a personalised digital programme.