Sarah Vickerstaff, CPD Manager
Institute of Practitioners in Advertising (IPA)
Sarah joined the IPA in 2015 as a graduate, having completed internships in content and entertainment marketing, and film production. Sarah manages the IPA’s Continuous Professional Development accreditation scheme; Standard, Gold, and Platinum. She promotes the value of CPD, and supports IPA members in implementing effective and efficient CPD in their agencies. The IPA’s CPD Gold and Platinum scheme has gone from strength to strength, with growing numbers of advertising and media agencies committing to CPD excellence, and demonstrating the value it brings to their people and their clients. Sarah enjoys working with our members to build an innovative CPD culture across the advertising and media industry. And when she’s not doing that, you can find her on her yoga mat.
May 2020
5.4 – Your Best Asset is Your People: A Business Case for a Knowledgeable, Healthy, and Inclusive Workforce
This session is led by Louise Hinchliffe, Associate Director of Professional Development and Sarah Vickerstaff, CPD Manager at the Institute of Practitioners in Advertising, the professsional body for those in the advertising industry. 12 years into the IPA’s pledge to recognise and reward agencies who demonstrate a genuine culture of learning and development, a welcome shift has taken place. More and more of their members are integrating the L&D agenda with mental health, physical wellbeing, and diversity and inclusion initiatives.…
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