
October 2021
1.4 – HOW TO: Engage Younger Members – Panel Session
Join us for a three person panel on the subject of how to engage younger members. We will be joined by three speakers who represent different segments: one professional body, one donation based charity and one youth organisation. This session has the following learning outcomes: How each segment defines 'younger' members; How to create sub-segments and their relevant needs; the challenges to overcome in order to meet these needs.
Find out more »1.6 – Modernising Membership for the Next 100
This session is led by Sandra Fruish from the Royal British Legion, a charity which has been providing lifelong support to the Armed Forces community since 1921; they are responsible for the Poppy Appeal each year and they have over 237,000 members. This session will focus on how to approach change and modernisation and has the following learning outcomes: How to recognise the need for change (e.g. environmental factors, organisational structure, challenge of the traditional context, purpose of membership); How…
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