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Rose Cashman-Pugsley, Membership Manager

The Eden Project

Rose has worked in fundraising and membership for over a decade since graduating from the University of Bristol, working as a Campaign Manager for a fundraising consultancy with a focus on regular giving for educational charities. She then joined the RNIB’s busy fundraising and membership departments shortly after they merged with Action for Blind People, before moving to a new role at the Kew Foundation where she was instrumental in the successful implementation of a significant organisational restructure and the introduction of a new membership offer at Wakehurst Place in Sussex.

As Membership Manager at the Eden Project in Cornwall, one of the UK’s leading visitor attractions and a global garden and educational charity, Rose has been leading on a complete re-launch and revitalisation of Membership and Individual Giving fundraising since 2014. Rose’s key role is to raise unrestricted income by developing and delivering a strategy to engage and inspire Eden’s audiences to become Supporters, Members and Patrons, contributing over £0.5m annually for the Eden Trust’s charitable activities. Since joining Eden, Membership numbers have grown by 260%, Membership and Individual Giving enjoy greater prominence and integration across the organisation, and ways of working have been dramatically improved to create a joined-up approach to supporter and audience development, which lives and breathe Eden’s charitable mission.

October 2021

2.2 – Make the Change: The Eden Project Membership Story

10:40 am - 11:10 am

This session is led by Rose, Membership Manager at The Eden Project, which is a popular visitor attraction in Cornwall, set up to demonstrate the importance of plants to people and promote sustainable use of plant resources. This session will focus on their membership growth and has the following learning outcomes: How they delivered a significant programme of change to revitalise a dwindling membership scheme and encourage new audiences to join and support; How Eden applies its vision to make…

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Session Track: Member Value and Benefits
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