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Maxine McKenzie, Exec Director Marketing & Membership Development

Royal Institute of British Architects (RIBA)

Maxine McKenzie is Executive Director of Marketing and Membership Development at RIBA. She is responsible for member recruitment, and for ensuring that membership of RIBA is valued and that membership numbers and subscription income increases. She is also responsible for strategic and operational leadership of brand and marketing activity and the RIBA Awards Programme which culminates in the Stirling Prize, the International Prize and the Royal Gold Medal.

Max has more than 25 years of experience in delivering award-winning marketing campaigns across a range of industries and audiences, working for brands as diverse as KPMG, Cabinet Office, Cadbury and, for the last seven years, RIBA.

She is particularly interested in heritage British brands that need to transform to be inclusive, relevant and compelling in the 21st century. She is passionate about great design, creative excellence, customer experience, and the ways in which digital technology and data are transforming marketing communications.

May 2020

4.4 – Being an Enabling Force for Members

12:30 pm - 1:00 pm

This session is led by Maxine McKenzie, Executive Director of Membership at the Royal Institute of British Architects (RIBA), which is the professional body for architects in the UK. This session will focus on volunteering for members to take part in and has the following learning outcomes: How to enable your members to volunteer their time to support your purpose Connecting volunteering back to recruitment and retention Pros and cons of different approaches.

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Maxine McKenzie, Exec Director Marketing & Membership Development

Royal Institute of British Architects (RIBA)
Session Track: Member Engagement and Participation
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