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Laura Fleming, Membership & Commercial Director

British Veterinary Association (BVA)

Laura has worked with societies and membership bodies for 11 years. She started out her career within membership in journals publishing at Oxford University Press and then the BMJ where she managed the marketing of academic/practitioner journals on behalf of their owning societies- she then moved to the Royal College of Physicians in 2013 where she headed up the membership team to drive membership engagement. During her time at RCP, Laura established a new careers mentoring scheme for members, and an annual membership Awards programme- as well as establishing a new Faculty for Physician Associates and formalised the RCP regional structures. Laura then had the opportunity to move roles within RCP to Head of Strategic Marketing and Corporate Partnerships, and launched a new corporate partnerships programme, which established a new and significant source of revenue within 1 year. Laura joined the BVA as their Membership and Commercial Director in February 2018, where she had the opportunity to bring together her experience in membership, publications, marketing, and corporate partnerships, and is responsible for driving membership growth, engagement, and revenue for the organisation, and is thoroughly enjoyed the range and breadth of her role.

March 2021

4.7 – Find Your Brand Voice: Making Sure Your Organisational Personality is Reflected in How You Write

4:00 pm - 4:30 pm

This session is led by Laura and Zoe from the BVA alongside Bethany, a brand voice consultant. When your organisation represents hundreds or thousands of people, developing a clear, consistent, and compelling collective voice is a challenge. This session will focus on brand voice and has the following learning outcomes: how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation. This is key to making stronger, deeper connections…

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Laura Fleming, Membership & Commercial Director

British Veterinary Association (BVA)

Zoe Davies, Head of Marketing

British Veterinary Association
Session Track: Member Advocacy and Comms
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