Loading Events

← Back to Programme

Janet Talman, Associate Director of Acquisition

Chartered Institute of Building (CIOB)

Janet Talman joined CIOB in August 2017 as Head of Membership, Customer Services & Employer Engagement. Janet is responsible for membership at individual and corporate level, business development as well as delivering an excellent customer service to members and employers alike.

Janet has extensive experience working for professional membership bodies and their commercial subsidiaries. Janet previously worked as Executive Commercial Director at the Chartered Institute of Housing, Director of Sales & Service at RIBA Enterprises and as a commercial Consultant for the Federation of Master Builders.

Janet is responsible for delivering on a few key strategic projects for the CIOB including Member Journey and Employer Engagement. She recently set up a new Member and Customer Services team that are transforming the culture of CIOB. Janet is now focused on ways to welcome in the next generation of member through personalisation and an improved value proposition, whilst also working with employers to support the professionalisation of their workforce.

May 2020

2.4 – Building Insight, Unlocking Potential

12:30 pm - 1:00 pm

This session is led by Janet Talman, Associate Director of Acquisition and Kate Macbeth, Director of Marketing & Digital at the Chartered Institute of Building, the world's largest and most influential professional body for construction management and leadership. This session will focus on the value of segmentation and has the following learning outcomes: How to really KNOW your members using segmentation; How to create personas and member journeys; The opportunities that personalisation brings for member engagement; Lessons learnt from the…

Find out more »

Janet Talman, Associate Director of Acquisition

Chartered Institute of Building (CIOB)

Kate Macbeth, Director of Marketing & Digital

Chartered Institute of Building (CIOB)
Session Track: Member Value and Benefits
+ Export Events