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James Roberts, Ambassador

MemberWise

Currently freelancing while seeking the right next move, James has more than 12 years experience working in a variety of engagement and communications roles, and mostly in the membership and professional body sector. He is a regular speaker and chair at MemberWise conferences and was part of the team that created the Member Value 2025 Toolkit. He is particularly interested in member segmentation and understanding the emotional relationship organisations have with their members, and was one of the first membership professionals in the UK to take a Membership Experience approach.

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