
October 2021
2.3 – Using Research to Create New Membership Models that Add Real Value
This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes: How to use research to minimise risk while giving you the confidence to make decisions; What to consider in thinking about new membership types or offers; How our new membership model was a lifeline in the pandemic.
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