Felicity Nelson, Membership Director
The London Library
Felicity took on the newly formed role of Membership Director at The London Library in September 2017 with the remit to grow the membership and increase awareness of the Library. She has overseen the establishment of a new events programme, partnerships, and new membership categories and the first growth in membership since 2012. Felicity has worked in membership for 15 years, most recently as Head of Membership and Business Development for maritime trade association The UK Chamber of Shipping, responsible for growing their membership and commercial activities. Prior to this Felicity managed Special Interest Groups for the Institute of Chartered Accountants in England and Wales and worked in events for the British Institute of International and Comparative Law.
May 2020
2.3 – Using Research to Create New Membership Models that Add Real Value
This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes: How to use research to minimise risk while giving you the confidence to make decisions; What to consider in thinking about new membership types or offers; Case study one year on from launching new membership types.
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