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Bethany Joy, Brand Voice Consultant

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need. She began her working life in charity communications more than a decade ago, before moving on to brand consultancy and then copywriting for a creative agency. Beth now puts bread (and bacon, always bacon) on the table by helping organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their marketing materials. She also shares her expertise and enthusiasm far and wide, regularly speaking at conferences and meetups across the UK and Europe.

October 2021

4.7 – Find Your Brand Voice: Making Sure Your Organisational Personality is Reflected in How You Write

4:00 pm - 4:30 pm

This session is led by Laura and Zoe from the BVA alongside Bethany, a brand voice consultant. When your organisation represents hundreds or thousands of people, developing a clear, consistent, and compelling collective voice is a challenge. This session will focus on brand voice and has the following learning outcomes: how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation. This is key to making stronger, deeper connections…

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Laura Fleming, Membership & Commercial Director

British Veterinary Association (BVA)

Zoe Davies, Head of Marketing

British Veterinary Association
Session Track: Member Advocacy and Comms
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