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Andrew Pakes, Communications Director

Prospect

Andrew leads Prospect’s advocacy, policy and engagement work where he is responsible for the union’s brand, marketing and membership for over 145,000 members across a diverse range of professions.

He joined Prospect in 2017 to deliver the organisation’s ambition to enter the digital age, including a major rebranding project following a merger with Bectu, the creative industries union.

A campaigner at heart, Andrew has over 20 years’ experience in strategic, in-house and consultancy roles.  Starting out as President of the National Union of Students (NUS) where he led NUS’ work on tuition fees, Andrew has worked as a communications director, senior official in regional government and as a political advisor to Ministers and senior politicians.

Andrew is also a trustee of Stonewall where he is involved in shaping the organisation’s work on advocacy, campaigning and LGBT equality.

October 2021

1.7 – Relevant for a New Generation: Creating a new brand and digital story in turbulent times

4:00 pm - 4:30 pm

This session is led by Andrew Pakes, Communications Director and Stuart Hill, Digital Manager at Prospect, which is the union for over 150,000 members that work in a variety of professional roles such as engineers, scientists, tech & data workers, and public services. In 2017, Prospect merged with Bectu, the union for broadcasting and the creative industries, to create one new union with two brands. Three years into this modernisation plan, Covid changed everything from how the union recruited members…

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Session Track: Keynotes
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