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May 2020

4.2 – Harnessing Member Expertise: Deliver a Key Strategic Objective by Volunteer Engagement

10:40 am - 11:10 am

This session is led by Nicola Emmerson, Head of Membership and Amaka Nwagbara, Member Engagement Manager at the Royal Statistical Society, which is the professional body for statisicians and data analysts. This session will focus on how to faciliate a member volunteering scheme and has the following learning outcomes: identify how members want to engage with you; identify a need in Society which can be addressed by members’ expertise; promote pro bono work as an exclusive benefit for members –…

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Session Track: Member Engagement and Participation

4.3 – HOW TO: Run an Engaging Volunteer Network

11:50 am - 12:20 pm

This session is led by Katherine Bunting, Head of Volunteer Support at the IET who looks after approximately 4,500 volunteers most of which are members of the IET. This session will focus on how to run an effective and engaging volunteer network and has the following learning outcomes: How to create internal processes and procedures to ensure a consistant volunteering approach; How to recruit the right volunteers for your needs; How to keep your volunteers happy using recognition and rewards.

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Katherine Bunting, Head of Volunteer Support

Institution of Engineering and Technology
Session Track: Member Engagement and Participation

4.4 – Being an Enabling Force for Members

12:30 pm - 1:00 pm

This session is led by Maxine McKenzie, Executive Director of Membership at the Royal Institute of British Architects (RIBA), which is the professional body for architects in the UK. This session will focus on volunteering for members to take part in and has the following learning outcomes: How to enable your members to volunteer their time to support your purpose Connecting volunteering back to recruitment and retention Pros and cons of different approaches.

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Maxine McKenzie, Exec Director Marketing & Membership Development

Royal Institute of British Architects (RIBA)
Session Track: Member Engagement and Participation

4.5 – The Power of Member Collectivism

2:10 pm - 2:40 pm

This session is led by Christina Kennedy, Head of Membership at Middlesex University Students' Union. This session will focus on campaigns and advocacy and has the following learning outcomes: understand the power of the collective member voice; how this can be transferred to every sector via campaigns and advocacy work; how the public good/public benefit focus (especially of education) impacts wider than just your communities and members.  

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Christina Kennedy, Head of Membership Services

Middlesex University Students' Union
Session Track: Member Advocacy and Comms

4.6 – Creating a 21st Century Membership Offering that Celebrates Tradition and Embraces Representation

2:50 pm - 3:20 pm

This session is led by Halita Obineche, Director of Membership at the Magistrates Association. She will describe the MA’s efforts to engage younger and more diverse communities with the magistracy, and how working towards a magistracy that reflects the communities it serves is a key driver in member recruitment and retention. The session has the following learning outcomes: How ensuring representation and succession in the sector is a key membership activity; How 100 years of tradition and heritage can feed…

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Halita Obineche, Director of Membership

The Magistrates' Association
Session Track: Member Advocacy and Comms

4.7 – Find Your Brand Voice: Making Sure Your Organisational Personality is Reflected in How You Write

4:00 pm - 4:30 pm

This session is led by Laura and Zoe from the BVA alongside Bethany, a brand voice consultant. When your organisation represents hundreds or thousands of people, developing a clear, consistent, and compelling collective voice is a challenge. This session will focus on brand voice and has the following learning outcomes: how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation. This is key to making stronger, deeper connections…

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Laura Fleming, Membership & Commercial Director

British Veterinary Association (BVA)

Zoe Davies, Head of Marketing

British Veterinary Association
Session Track: Member Advocacy and Comms

4.8 – HOW TO: Grow Your Profile Through Influencing Public Policy

4:40 pm - 5:10 pm

This session is led by Mike Spicer, Director of Policy at British Chamber of Commerce, which is the chamber of commerce for all local/regional chambers in the UK. This session will focus on how to undertake effective advocacy work and has the following learning outcomes: Identify the hot-button policy issues of your members without being ‘political’ Use the hidden expertise in your networks to build a credible and compelling story Close the loop - use your campaigning successes to add…

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Mike Spicer, Director of Policy

British Chamber of Commerce
Session Track: Member Advocacy and Comms
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