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March 2021

1.1 – The Ultimate Guide to Retaining More Members in 2020 & Beyond!

10:00 am - 10:30 am

This year’s all-delegate keynote session will focus on the critical activity of retaining more existing members. Delegates will receive unique insight and gain practical knowledge that will enable sustainable long term membership growth via a more informed approach to member retention. In this ground breaking session delegates will: - establish what ‘good member retention’ looks like (via live delegate benchmarking); - understand how member retention can be optimised and improved; - explore the critical links with new member acquisition, member…

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Session Track: Keynotes

1.2 – Membership as a Movement: How to Maximise Social Change through your Community

10:40 am - 11:10 am

This session is led by Rosie Ferguson, CEO at the House of St Barnabas (a Private Members Club) and Chair of the ACEVO Network. This session will focus on bringing commercial and charity objectives together and has the following learning outcomes: Building the ambition of what membership can achieve How membership can be a community for social change Balancing commercial and social objectives within a membership community

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Rosie Ferguson, CEO

The House of St Barnabus
Session Track: Keynotes

1.3 – Fighting Crime in your Sector: A Key Member Benefit

11:50 am - 12:20 pm

This session is led by Sheryl Fernando, Director of Membership at UK Finance, which is the trade body for those working the finance sector and has over 300 corporate members. This session will focus on funding crime fighting in a sector and has the following learning outcomes: Learn how UK Finance set up and pays for the DCPCU (Dedicated Card and Payment Crime Unit) to fight economic and finance crime; Learn why its important to stop financial crime as the…

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Session Track: Keynotes

1.4 – HOW TO: Engage Younger Members – Panel Session

12:30 pm - 1:10 pm

Join us for a three person panel on the subject of how to engage younger members. We will be joined by three speakers who represent different segments: one professional body, one donation based charity and one youth organisation. This session has the following learning outcomes: How each segment defines 'younger' members; How to create sub-segments and their relevant needs; the challenges to overcome in order to meet these needs.

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Chris Bull, Membership Communities Manager

Royal College of General Practitioners (RCGP)
Session Track: Keynotes

1.5 – The BCS Formula for Membership Success

2:10 pm - 2:40 pm

This session is led by Holly Porter, Director of Membership at BCS, the Chartered Institute of IT, which is the chartered body for those that work in IT and has over 82,000 members. Although tech is a thriving area of the economy, keeping a professional body relevant to the newest entrants to the workplace is a real challenge. BCS is on a mission to change and grow. Learn about how the team is landing on the formula for success, by:…

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Holly Porter, Membership Director

BCS, the Chartered Institute for IT
Session Track: Keynotes

1.6 – Modernising Membership for the Next 100

2:50 pm - 3:20 pm

This session is led by Sandra Fruish from the Royal British Legion, a charity which has been providing lifelong support to the Armed Forces community since 1921; they are responsible for the Poppy Appeal each year and they have over 237,000 members. This session will focus on how to approach change and modernisation and has the following learning outcomes: How to recognise the need for change (e.g. environmental factors, organisational structure, challenge of the traditional context, purpose of membership); How…

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Session Track: Keynotes

1.7 – Relevant for a New Generation: Our New Brand and Digital Story

4:00 pm - 4:30 pm

This session is led by Andrew Pakes, the Director of Communications and Stuart Hill, Digital Manager at Prospect, which is the union for over 145,000 members that work in a variety of professions such as engineers, scientists, managers and civil servants. BECTU is the union for broadcasting, entertainment, communications and theatre and has over 40,000 members. This session will focus on the merger of Prospect and BECTU and has the following learning outcomes: How to listen to your members and…

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Session Track: Keynotes

1.8 – Volunteers: The Heartbeat of British Sport

4:40 pm - 5:10 pm

This session is led by Nick Rimmer, Head of Development at Badminton England which is the national governing sports body for Badminton. They are on target to achieve 100,000 members, the vast majority of which are volunteers. This session will focus on the critical role that volunteers play in one of the nations most participated sports. DID YOU KNOW? Volunteers play a vital role in players qualifying for the Olympic and Paralympic Games The YONEX All England Championships (the greatest…

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Session Track: Keynotes

1.9 – Power Down Session/All Delegate Keynote

5:20 pm - 5:50 pm

TBC

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Session Track: Keynotes
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