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May 2020

2.2 – Make the Change: The Eden Project Membership Story

10:40 am - 11:10 am

This session is led by Rose, Membership Manager at The Eden Project, which is a popular visitor attraction in Cornwall, set up to demonstrate the importance of plants to people and promote sustainable use of plant resources. This session will focus on their membership growth and has the following learning outcomes: How they delivered a significant programme of change to revitalise a dwindling membership scheme and encourage new audiences to join and support; How Eden applies its vision to make…

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Session Track: Member Value and Benefits

2.3 – Using Research to Create New Membership Models that Add Real Value

11:50 am - 12:20 pm

This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes: How to use research to minimise risk while giving you the confidence to make decisions; What to consider in thinking about new membership types or offers; Case study one year on from launching new membership types.

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Session Track: Member Value and Benefits

2.4 – Building Insight, Unlocking Potential

12:30 pm - 1:00 pm

This session is led by Janet Talman, Associate Director of Acquisition and Kate Macbeth, Director of Marketing & Digital at the Chartered Institute of Building, the world's largest and most influential professional body for construction management and leadership. This session will focus on the value of segmentation and has the following learning outcomes: How to really KNOW your members using segmentation; How to create personas and member journeys; The opportunities that personalisation brings for member engagement; Lessons learnt from the…

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Janet Talman, Associate Director of Acquisition

Chartered Institute of Building (CIOB)

Kate Macbeth, Director of Marketing & Digital

Chartered Institute of Building (CIOB)
Session Track: Member Value and Benefits

2.5 – Documentaries Can Add Value to the Profession

2:10 pm - 2:40 pm

This session is led by Rachel Lambert Forsyth, Head of Membership at the Royal Society of Biology which is the learned society and professional association that advances the interests of biology and has over 18,000 members. This session will focus on documentary film making as a valuable benefit for members and has the following learning outcomes: How ITN Productions works with membership bodies to create compelling content; Why documentaries are a great medium for the general public; How members see…

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Session Track: Member Value and Benefits

2.6 – HOW TO: Run a Successful Awards Programme

2:50 pm - 3:20 pm

This session is led by Roisin Sweeney, Head of Membership at the Chartered Institution of Building Services Engineers (CIBSE) which is the professional body for those that work in building engineering and has over 20,000 members. This session will focus on how to run a succesful awards programme and has the following learning outcomes: Hear about CIBSE's awards programme of annual events and why they matter; Learn the differences between form/informal, standalone/groups, sales/sponsorship; Effective marketing and communications so that the…

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Session Track: Member Value and Benefits

2.7 – What’s in it for me? Supporting members through funding for research, events and career development

4:00 pm - 4:30 pm

This session is led by Helen and Adel from the Healthcare Infection Society, which is the organisation that advances knowledge and promotes research into the prevention and control of healthcare-associated infections (HCAIs). This session will focus on adding member value through funding opportunities and has the following learning outcomes: How to make grants and funding a key member benefit; How to adapt your grants programme to meet the needs of your members; How to ensure you clearly communicate the value…

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Session Track: Member Value and Benefits

2.8 – Workplace Wellbeing: Can it Add Value to your Organisation and your Members?

4:40 pm - 5:10 pm

This session is led by Anna Davison, Head of Workplace Wellbeing at ukactive. ukactive exists to improve the health of the nation by getting more people, more active, more often. It serves over 4,000 members and partners from across the public, private and third sectors, from multinational giants to local voluntary community groups – anyone who has a role to play in improving the health of the nation. This session will explore workplace wellbeing and has the following learning outcomes:…

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Session Track: Member Value and Benefits
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