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October 2021

4.5 – The Power of Member Collectivism

2:10 pm - 2:40 pm

This session is led by Christina Kennedy, Head of Membership at Middlesex University Students' Union. This session will focus on campaigns and advocacy and has the following learning outcomes: understand the power of the collective member voice; how this can be transferred to every sector via campaigns and advocacy work; how the public good/public benefit focus (especially of education) impacts wider than just your communities and members.  

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Christina Kennedy, Head of Membership Services

Middlesex University Students' Union
Session Track: Member Advocacy and Comms

4.6 – Creating a 21st Century Membership Offering that Celebrates Tradition and Embraces Representation

2:50 pm - 3:20 pm

This session is led by Lisa Whitehead, Membership & Events Manager at the Magistrates Association. She will describe the MA’s efforts to engage younger and more diverse communities with the magistracy, and how working towards a magistracy that reflects the communities it serves is a key driver in member recruitment and retention. The session has the following learning outcomes: How ensuring representation and succession in the sector is a key membership activity; How 100 years of tradition and heritage can…

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Lisa Whitehead, Membership & Events Manager

The Magistrates' Association
Session Track: Member Advocacy and Comms

4.7 – Find Your Brand Voice: Making Sure Your Organisational Personality is Reflected in How You Write

4:00 pm - 4:30 pm

This session is led by Laura and Zoe from the BVA alongside Bethany, a brand voice consultant. When your organisation represents hundreds or thousands of people, developing a clear, consistent, and compelling collective voice is a challenge. This session will focus on brand voice and has the following learning outcomes: how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation. This is key to making stronger, deeper connections…

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Laura Fleming, Membership & Commercial Director

British Veterinary Association (BVA)

Zoe Davies, Head of Marketing

British Veterinary Association
Session Track: Member Advocacy and Comms

4.8 – HOW TO: Grow Your Profile Through Influencing Public Policy

4:40 pm - 5:10 pm

This session is led by Mike Spicer, formerly Director of Policy at the British Chambers of Commerce, which is the national association for accredited Chambers in the UK. He now runs PolicyDepartment, a consultancy that works with membership bodies to improve their public policy work. This session will focus on how to implement an effective programme of policy advocacy, with the following learning outcomes: Identify the hot-button policy issues of your members without being ‘political’ Use the hidden expertise in…

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Mike Spicer, Consultant

PolicyDepartment
Session Track: Member Advocacy and Comms
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