4.8 – HOW TO: Grow Your Profile Through Influencing Public Policy
4:40 pm - 5:10 pm
This session is led by Mike Spicer, formerly Director of Policy at the British Chambers of Commerce, which is the national association for accredited Chambers in the UK. He now runs PolicyDepartment, a consultancy that works with membership bodies to improve their public policy work. This session will focus on how to implement an effective programme of policy advocacy, with the following learning outcomes:
- Identify the hot-button policy issues of your members without being ‘political’
- Use the hidden expertise in your networks to build a credible and compelling story
- Close the loop – use your campaigning successes to add value to your membership offer.