2.4 – Building Insight, Unlocking Potential
12:30 pm - 1:00 pm
This session is led by Janet Talman, Associate Director of Acquisition and Kate Macbeth, Director of Marketing & Digital at the Chartered Institute of Building, the world’s largest and most influential professional body for construction management and leadership. This session will focus on the value of segmentation and has the following learning outcomes:
- How to really KNOW your members using segmentation;
- How to create personas and member journeys;
- The opportunities that personalisation brings for member engagement;
- Lessons learnt from the CIOB.