2.3 – Using Research to Create New Membership Models that Add Real Value
11:50 am - 12:20 pm
This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes:
- How to use research to minimise risk while giving you the confidence to make decisions;
- What to consider in thinking about new membership types or offers;
- How our new membership model was a lifeline in the pandemic.