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2.3 – Using Research to Create New Membership Models that Add Real Value

11:50 am - 12:20 pm

This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes:

  • How to use research to minimise risk while giving you the confidence to make decisions;
  • What to consider in thinking about new membership types or offers;
  • Case study one year on from launching new membership types.


March 11, 2021
11:50 am - 12:20 pm
Session Track:
Member Value and Benefits
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