Loading Events

« All Events

2.3 – Using Research to Create New Membership Models that Add Real Value

11:50 am - 12:20 pm

This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes:

  • How to use research to minimise risk while giving you the confidence to make decisions;
  • What to consider in thinking about new membership types or offers;
  • How our new membership model was a lifeline in the pandemic.

Details

Date:
October 7
Time:
11:50 am - 12:20 pm
Session Track:
Member Value and Benefits
Events Tags: