2.2 – Make the Change: The Eden Project Membership Story
10:40 am - 11:10 am
This session is led by Rose, Membership Manager at The Eden Project, which is a popular visitor attraction in Cornwall, set up to demonstrate the importance of plants to people and promote sustainable use of plant resources. This session will focus on their membership growth and has the following learning outcomes:
- How they delivered a significant programme of change to revitalise a dwindling membership scheme and encourage new audiences to join and support;
- How Eden applies its vision to make the change and take positive action in the face of a climate crisis by applying eco-friendly practices to membership materials and communications.