1.7 – Relevant for a New Generation: Our New Brand and Digital Story
4:00 pm - 4:30 pm
This session is led by Andrew Pakes, the Director of Communications and Stuart Hill, Digital Manager at Prospect, which is the union for over 145,000 members that work in a variety of professions such as engineers, scientists, managers and civil servants. BECTU is the union for broadcasting, entertainment, communications and theatre and has over 40,000 members. This session will focus on the merger of Prospect and BECTU and has the following learning outcomes:
- How to listen to your members and potential members;
- How to create a new organisation with two brands;
- How to get a membership organisation to agree to a big step change;
- How an online user experience can translate into a member experience.