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1.5 – The BCS Formula for Membership Success
2:10 pm - 2:40 pm
This session is led by Holly Porter, Director of Membership at BCS, the Chartered Institute of IT, which is the chartered body for those that work in IT and has over 82,000 members. Although tech is a thriving area of the economy, keeping a professional body relevant to the newest entrants to the workplace is a real challenge. BCS is on a mission to change and grow. Learn about how the team is landing on the formula for success, by:
- Developing needs-based member personas and segmenting for success;
- Doing more with member data;
- Finding the value in the member benefits ‘party bag’;
- Harnessing the support of the volunteer community.