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Past Events

May 2020

1.0 – Registration and Networking

8:30 am - 9:50 am
Novotel London West Hotel, Hammersmith International Ctre 1, Shortlands
London,W6 8DRUnited Kingdom
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Join us in the trade exhibition once you've got your delegate badge to meet some of the leading suppliers to the sector and grab some breakfast.

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1.1 – The Ultimate Guide to Retaining More Members in 2020 & Beyond!

10:00 am - 10:30 am

This year’s all-delegate keynote session will focus on the critical activity of retaining more existing members. Delegates will receive unique insight and gain practical knowledge that will enable sustainable long term membership growth via a more informed approach to member retention. In this ground breaking session delegates will: - establish what ‘good member retention’ looks like (via live delegate benchmarking); - understand how member retention can be optimised and improved; - explore the critical links with new member acquisition, member…

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Session Track: Keynotes

2.2 – Make the Change: The Eden Project Membership Story

10:40 am - 11:10 am

This session is led by Rose, Membership Manager at The Eden Project, which is a popular visitor attraction in Cornwall, set up to demonstrate the importance of plants to people and promote sustainable use of plant resources. This session will focus on their membership growth and has the following learning outcomes: How they delivered a significant programme of change to revitalise a dwindling membership scheme and encourage new audiences to join and support; How Eden applies its vision to make…

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Session Track: Member Value and Benefits

3.2 – HOW TO: Encourage Diversity at All Levels of Your Organisation

10:40 am - 11:10 am

This session is led by Mark Kemper, Head of Membership Operations at Stonewall, which is the campaigning organisation for the LGBT community. This session will focus on how to get your membership represented in your public facing leadership and governance structure and has the following learning outcomes: Case studies from multiple organisations in encouraging diversity; How to create systems and processes that encourage diversity; How to use role models and case studies to increase diversity in your boards and SMT.

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Session Track: Strategy & Leadership

4.2 – Harnessing Member Expertise: Deliver a Key Strategic Objective by Volunteer Engagement

10:40 am - 11:10 am

This session is led by Nicola Emmerson, Head of Membership and Amaka Nwagbara, Member Engagement Manager at the Royal Statistical Society, which is the professional body for statisicians and data analysts. This session will focus on how to faciliate a member volunteering scheme and has the following learning outcomes: identify how members want to engage with you; identify a need in Society which can be addressed by members’ expertise; promote pro bono work as an exclusive benefit for members –…

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Session Track: Member Engagement and Participation

5.2 – Passion and Purpose: CPD and the Benefit Mindset

10:40 am - 11:10 am

This session is led by Maria O'Malley, Head of Membership Engagement and Development at IOSH, the world’s largest and only chartered body for safety and health professionals, with over 47,000 members in every industry sector across 130 countries. This session will focus on a concept called the Benefit Mindset. Understanding of the self is crucial to personal development, but wellbeing and fulfilment can only truly be achieved through meaningful self-application. In this session, discover how CPD can help your members…

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Maria O’Malley, Head of Membership Engagement and Development

Institution of Occupational Safety and Health (IOSH)
Session Track: Member CPD and Wellbeing

6.2 – Supplier Showcase Seminar

10:40 am - 11:10 am

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase A, Supplier Showcases

7.2 – Supplier Showcase Seminar

10:40 am - 11:10 am

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase B, Supplier Showcases

1.2 – Membership as a Movement: How to Maximise Social Change through your Community

10:40 am - 11:10 am

This session is led by Rosie Ferguson, CEO at the House of St Barnabas (a Private Members Club) and Chair of the ACEVO Network. This session will focus on bringing commercial and charity objectives together and has the following learning outcomes: Building the ambition of what membership can achieve How membership can be a community for social change Balancing commercial and social objectives within a membership community

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Rosie Ferguson, CEO

The House of St Barnabus
Session Track: Keynotes

Morning Refreshment Break

11:10 am - 11:50 am
Novotel London West Hotel, Hammersmith International Ctre 1, Shortlands
London,W6 8DRUnited Kingdom
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Join us in the trade exhibition for a refreshment break!

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1.3 – Fighting Crime in your Sector: A Key Member Benefit

11:50 am - 12:20 pm

This session is led by Sheryl Fernando, Director of Membership at UK Finance, which is the trade body for those working the finance sector and has over 300 corporate members. This session will focus on funding crime fighting in a sector and has the following learning outcomes: Learn how UK Finance set up and pays for the DCPCU (Dedicated Card and Payment Crime Unit) to fight economic and finance crime; Learn why its important to stop financial crime as the…

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Session Track: Keynotes

2.3 – Using Research to Create New Membership Models that Add Real Value

11:50 am - 12:20 pm

This session is led by Felicity Nelson, Membership Director at The London Library, which is a membership library in London. This session will focus on how using research helps to create new membership models and has the following learning outcomes: How to use research to minimise risk while giving you the confidence to make decisions; What to consider in thinking about new membership types or offers; Case study one year on from launching new membership types.

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Session Track: Member Value and Benefits

3.3 – From CEO to Patient and Back Again: Managing Staff Absence Effectively

11:50 am - 12:20 pm

This session is led by Jane Hatfield, CEO at the Faculty of Sexual and Reproductive Health. This session will focus on how boards can support CEOs better and has the following learning outcomes: How when staff take long periods of time off, you can facilitate an easy return for them; How Boards can ensure that they support CEOs in their roles; How to create back up plans with ill health strikes. Jane will also be sharing her personal journey of…

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Jane Hatfield, CEO

Faculty of Sexual and Reproductive Health
Session Track: Strategy & Leadership

4.3 – HOW TO: Run an Engaging Volunteer Network

11:50 am - 12:20 pm

This session is led by Katherine Bunting, Head of Volunteer Support at the IET who looks after approximately 4,500 volunteers most of which are members of the IET. This session will focus on how to run an effective and engaging volunteer network and has the following learning outcomes: How to create internal processes and procedures to ensure a consistant volunteering approach; How to recruit the right volunteers for your needs; How to keep your volunteers happy using recognition and rewards.

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Katherine Bunting, Head of Volunteer Support

Institution of Engineering and Technology
Session Track: Member Engagement and Participation

5.3 – Mental Health and Why Professional Bodies Should Lead its Members

11:50 am - 12:20 pm

This session is led by Ben Turner, Co-CEO at Association of Professional Sales, which is the professional body for sales people. Mental health at work is not a fad topic of the day, it is not something that we will move on from and will be forgotten tomorrow. There is extraordinary work being talked about in the press about mental health, but the workplace still struggles. The APS chose to raise the topic to start trying to give space for…

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Ben Turner, Co-CEO

Association of Professional Sales
Session Track: Member CPD and Wellbeing

6.3 – Supplier Showcase Seminar

11:50 am - 12:20 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase A, Supplier Showcases

7.3 – Supplier Showcase Seminar

11:50 am - 12:20 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase B, Supplier Showcases

1.4 – HOW TO: Engage Younger Members – Panel Session

12:30 pm - 1:10 pm

Join us for a three person panel on the subject of how to engage younger members. We will be joined by three speakers who represent different segments: one professional body, one donation based charity and one youth organisation. This session has the following learning outcomes: How each segment defines 'younger' members; How to create sub-segments and their relevant needs; the challenges to overcome in order to meet these needs.

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Chris Bull, Membership Communities Manager

Royal College of General Practitioners (RCGP)
Session Track: Keynotes

2.4 – Building Insight, Unlocking Potential

12:30 pm - 1:00 pm

This session is led by Janet Talman, Associate Director of Acquisition and Kate Macbeth, Director of Marketing & Digital at the Chartered Institute of Building, the world's largest and most influential professional body for construction management and leadership. This session will focus on the value of segmentation and has the following learning outcomes: How to really KNOW your members using segmentation; How to create personas and member journeys; The opportunities that personalisation brings for member engagement; Lessons learnt from the…

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Janet Talman, Associate Director of Acquisition

Chartered Institute of Building (CIOB)

Kate Macbeth, Director of Marketing & Digital

Chartered Institute of Building (CIOB)
Session Track: Member Value and Benefits

3.4 – Membership Strategy Starts with a Culture Shift

12:30 pm - 1:00 pm

This session is led by Fraser Tant, Director of Membership at the British Retail Consortium, which is the trade association to retailers in the UK and has over 5000 corporate members. This session will focus on membership strategy and has the following learning outcomes: How BRC created a culture shift from advocacy as the main benefit towards tangible benefits; How the member value proposition and membership strategy was developed How data and insights led to new products and services such…

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Fraser Tant, Membership Director

British Retail Consortium
Session Track: Strategy & Leadership

4.4 – Being an Enabling Force for Members

12:30 pm - 1:00 pm

This session is led by Maxine McKenzie, Executive Director of Membership at the Royal Institute of British Architects (RIBA), which is the professional body for architects in the UK. This session will focus on volunteering for members to take part in and has the following learning outcomes: How to enable your members to volunteer their time to support your purpose Connecting volunteering back to recruitment and retention Pros and cons of different approaches.

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Maxine McKenzie, Exec Director Marketing & Membership Development

Royal Institute of British Architects (RIBA)
Session Track: Member Engagement and Participation

5.4 – Your Best Asset is Your People: A Business Case for a Knowledgeable, Healthy, and Inclusive Workforce

12:30 pm - 1:00 pm

This session is led by Louise Hinchliffe, Associate Director of Professional Development and Sarah Vickerstaff, CPD Manager at the Institute of Practitioners in Advertising, the professsional body for those in the advertising industry. 12 years into the IPA’s pledge to recognise and reward agencies who demonstrate a genuine culture of learning and development, a welcome shift has taken place. More and more of their members are integrating the L&D agenda with mental health, physical wellbeing, and diversity and inclusion initiatives.…

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Sarah Vickerstaff, CPD Manager

Institute of Practitioners in Advertising (IPA)
Session Track: Member CPD and Wellbeing

6.4 – Supplier Showcase Seminar

12:30 pm - 1:00 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase A, Supplier Showcases

7.4 – Supplier Showcase Seminar

12:30 pm - 1:00 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase B, Supplier Showcases

Networking Lunch

1:10 pm - 2:10 pm
Novotel London West Hotel, Hammersmith International Ctre 1, Shortlands
London,W6 8DRUnited Kingdom
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Join us and refuel in the trade exhibition for a great lunch!

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3.5 – Putting the Member at the Heart of Strategy

2:10 pm - 2:40 pm

This session is led by Ben Peachey, SVP of Communications at The Entrepreneurs Organisation, which is the global non-profit devoted to connecting entrepreneurs. This session will focus on strategic vision creation and plan development and has the following learning outcomes: how to get members to buy in and engage with your strategic plan development; creating a vision that a plan can achieve incrementally; Lessons learnt along the way!

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Ben Peachey, SVP of Strategic Communications

The Entrepreneurs Organisation
Session Track: Strategy & Leadership

1.5 – The BCS Formula for Membership Success

2:10 pm - 2:40 pm

This session is led by Holly Porter, Director of Membership at BCS, the Chartered Institute of IT, which is the chartered body for those that work in IT and has over 82,000 members. Although tech is a thriving area of the economy, keeping a professional body relevant to the newest entrants to the workplace is a real challenge. BCS is on a mission to change and grow. Learn about how the team is landing on the formula for success, by:…

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Holly Porter, Membership Director

BCS, the Chartered Institute for IT
Session Track: Keynotes

4.5 – The Power of Member Collectivism

2:10 pm - 2:40 pm

This session is led by Christina Kennedy, Head of Membership at Middlesex University Students' Union. This session will focus on campaigns and advocacy and has the following learning outcomes: understand the power of the collective member voice; how this can be transferred to every sector via campaigns and advocacy work; how the public good/public benefit focus (especially of education) impacts wider than just your communities and members.  

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Christina Kennedy, Head of Membership Services

Middlesex University Students' Union
Session Track: Member Advocacy and Comms

5.5 – HOW TO: Build Resilience & Support Members through Tough Times

2:10 pm - 2:40 pm

This session is led by Elle Bullimore, Head of Membership & Marketing at the British Small Animal Vets Association (BSAVA) which is the professional body for vets that work with small animals. Managing stress is part of the job for vets. Long hours, high intensity work and emotionally charged situations are all part of the daily routine. As a professional body serving a membership facing high instances of mental health problems, as well as worrying trends of vets leaving the…

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Eleanor Bullimore, Head of Membership & Marketing

British Small Animal Vets Association (BSAVA)
Session Track: Member CPD and Wellbeing

6.5 – Supplier Showcase Seminar

2:10 pm - 2:40 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....  

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Session Track: Supplier Showcase A, Supplier Showcases

7.5 – Supplier Showcase Seminar

2:10 pm - 2:40 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase B, Supplier Showcases

2.5 – Documentaries Can Add Value to the Profession

2:10 pm - 2:40 pm

This session is led by Rachel Lambert Forsyth, Head of Membership at the Royal Society of Biology which is the learned society and professional association that advances the interests of biology and has over 18,000 members. This session will focus on documentary film making as a valuable benefit for members and has the following learning outcomes: How ITN Productions works with membership bodies to create compelling content; Why documentaries are a great medium for the general public; How members see…

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Session Track: Member Value and Benefits

3.6 – Managing Change in a Changing World

2:50 pm - 3:20 pm

This session is led by Helen Hardy, Director of Membership at the Chartered Institute of Logistics and Transport, which is the trade body for those that work in the logistics and transport professions.  This session will focus on Helen's journey with the institute from managing a small team to managing a much larger part of the organisation and has the following learning outcomes: how to manage change to deliver strategic objectives; how to successfully bring teams together; the use of…

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Helen Hardy, Director of Membership & Engagement

Chartered Institute of Logistics and Transport (CILT)
Session Track: Strategy & Leadership

2.6 – HOW TO: Run a Successful Awards Programme

2:50 pm - 3:20 pm

This session is led by Roisin Sweeney, Head of Membership at the Chartered Institution of Building Services Engineers (CIBSE) which is the professional body for those that work in building engineering and has over 20,000 members. This session will focus on how to run a succesful awards programme and has the following learning outcomes: Hear about CIBSE's awards programme of annual events and why they matter; Learn the differences between form/informal, standalone/groups, sales/sponsorship; Effective marketing and communications so that the…

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Session Track: Member Value and Benefits

1.6 – Modernising Membership for the Next 100

2:50 pm - 3:20 pm

This session is led by Sandra Fruish from the Royal British Legion, a charity which has been providing lifelong support to the Armed Forces community since 1921; they are responsible for the Poppy Appeal each year and they have over 237,000 members. This session will focus on how to approach change and modernisation and has the following learning outcomes: How to recognise the need for change (e.g. environmental factors, organisational structure, challenge of the traditional context, purpose of membership); How…

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Session Track: Keynotes

4.6 – Creating a 21st Century Membership Offering that Celebrates Tradition and Embraces Representation

2:50 pm - 3:20 pm

This session is led by Halita Obineche, Director of Membership at the Magistrates Association. She will describe the MA’s efforts to engage younger and more diverse communities with the magistracy, and how working towards a magistracy that reflects the communities it serves is a key driver in member recruitment and retention. The session has the following learning outcomes: How ensuring representation and succession in the sector is a key membership activity; How 100 years of tradition and heritage can feed…

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Halita Obineche, Director of Membership

The Magistrates' Association
Session Track: Member Advocacy and Comms

5.6 – A Diverse Global Network: Value, Relevancy and Meeting their Needs

2:50 pm - 3:20 pm

This session is led by Jo Gray, Director of Membership Services and Engagement at Youth Business International, which is the global membership network of expert organisations in over 50 countries supporting underserved young people to start, grow and sustain their businesses. This session will focus on creating value propositions for members and has the following learning outcomes: Context - the key global/local model; Content - the power of sharing knowledge; Collaboration - working in communities and unlocking engagement.

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Session Track: Going Global, Acting Local

6.6 – Supplier Showcase Seminar

2:50 pm - 3:20 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase A, Supplier Showcases

7.6 – Supplier Showcase Seminar

2:50 pm - 3:20 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase B, Supplier Showcases

Afternoon Refreshment Break

3:20 pm - 4:00 pm
Novotel London West Hotel, Hammersmith International Ctre 1, Shortlands
London,W6 8DRUnited Kingdom
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Join us in the trade exhibition for the afternoon refreshment break!

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2.7 – What’s in it for me? Supporting members through funding for research, events and career development

4:00 pm - 4:30 pm

This session is led by Helen and Adel from the Healthcare Infection Society, which is the organisation that advances knowledge and promotes research into the prevention and control of healthcare-associated infections (HCAIs). This session will focus on adding member value through funding opportunities and has the following learning outcomes: How to make grants and funding a key member benefit; How to adapt your grants programme to meet the needs of your members; How to ensure you clearly communicate the value…

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Session Track: Member Value and Benefits

1.7 – Relevant for a New Generation: Our New Brand and Digital Story

4:00 pm - 4:30 pm

This session is led by Andrew Pakes, the Director of Communications and Stuart Hill, Digital Manager at Prospect, which is the union for over 145,000 members that work in a variety of professions such as engineers, scientists, managers and civil servants. BECTU is the union for broadcasting, entertainment, communications and theatre and has over 40,000 members. This session will focus on the merger of Prospect and BECTU and has the following learning outcomes: How to listen to your members and…

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Session Track: Keynotes

4.7 – Find Your Brand Voice: Making Sure Your Organisational Personality is Reflected in How You Write

4:00 pm - 4:30 pm

This session is led by Laura and Zoe from the BVA alongside Bethany, a brand voice consultant. When your organisation represents hundreds or thousands of people, developing a clear, consistent, and compelling collective voice is a challenge. This session will focus on brand voice and has the following learning outcomes: how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation. This is key to making stronger, deeper connections…

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Laura Fleming, Membership & Commercial Director

British Veterinary Association (BVA)

Zoe Davies, Head of Marketing

British Veterinary Association
Session Track: Member Advocacy and Comms

3.7 – The Strategic Value of Social Impact

4:00 pm - 4:30 pm

This session is led by Chris Willis Pickup, Charities and Social Ventures lawyer at Taylor Vinters law firm. This session will focus on the strategic value of social purpose and impact and has the following learning outcomes: What does best practice look like in the membership sector today?  An overview and key themes. Exploring the link between governance and strategic change. Practical examples of using best practice governance to deliver strategic change in membership organisations.

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Session Track: Strategy & Leadership

5.7 – HOW TO: Use International Development to Create a Global Profession

4:00 pm - 4:30 pm

This session is led by Mahalah Groves, Head of Capacity Building at ACCA, the global body for professional accountants supporting 219,000 members and 527,000 students in 179 countries. This session will focus on international development and has the following learning outcomes: how to deliver effective capacity building; how to use global learning and best practice to develop locally relevant solutions; how to develop partnerships for sustainable solutions.

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Session Track: Going Global, Acting Local

6.7 – Supplier Showcase Seminar

4:00 pm - 4:30 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase A, Supplier Showcases

7.7 – Supplier Showcase Seminar

4:00 pm - 4:30 pm

This seminar will be delivered by a leading sector supplier showcasing their latest membership focused solutions. Further info to follow....

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Session Track: Supplier Showcase B, Supplier Showcases

1.8 – Volunteers: The Heartbeat of British Sport

4:40 pm - 5:10 pm

This session is led by Nick Rimmer, Head of Development at Badminton England which is the national governing sports body for Badminton. They are on target to achieve 100,000 members, the vast majority of which are volunteers. This session will focus on the critical role that volunteers play in one of the nations most participated sports. DID YOU KNOW? Volunteers play a vital role in players qualifying for the Olympic and Paralympic Games The YONEX All England Championships (the greatest…

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Session Track: Keynotes

2.8 – Workplace Wellbeing: Can it Add Value to your Organisation and your Members?

4:40 pm - 5:10 pm

This session is led by Anna Davison, Head of Workplace Wellbeing at ukactive. ukactive exists to improve the health of the nation by getting more people, more active, more often. It serves over 4,000 members and partners from across the public, private and third sectors, from multinational giants to local voluntary community groups – anyone who has a role to play in improving the health of the nation. This session will explore workplace wellbeing and has the following learning outcomes:…

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Session Track: Member Value and Benefits

3.8 – Go Global Without Trying

4:40 pm - 5:10 pm

This session is led by Susana Ecclestone, Executive Director at British Argentine Chamber of Commerce, which is the chamber devoted to trade and investment between Britain and Argentina. This session will focus on international partnerships and has the following learning outcomes: How to look for international strategic partners; Key strategies to become an international player; How to take advantage of the work that international chambers of commerce offer.

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Susana Ecclestone, Executive Director

British Argentine Chamber of Commerce
Session Track: Strategy & Leadership

4.8 – HOW TO: Grow Your Profile Through Influencing Public Policy

4:40 pm - 5:10 pm

This session is led by Mike Spicer, formerly Director of Policy at British Chamber of Commerce, which is the chamber of commerce for all local/regional chambers in the UK. He now manages PolicyDepartment, a consultancy for membership organisation on how to improve their public policy work. This session will focus on how to undertake effective advocacy work and has the following learning outcomes: Identify the hot-button policy issues of your members without being ‘political’ Use the hidden expertise in your…

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Mike Spicer, Consultant

PolicyDepartment
Session Track: Member Advocacy and Comms

5.8 – Members Rate our Regional Network Meetings at 96%; Hear Why

4:40 pm - 5:10 pm

This session is led by Oliver Smith, Head of Membership at Employee Ownership Association. This session will focus on regional networks and has the following learning outcomes: How and why the EOA created its regional network; How they plan and deliver the content for 20 meetings a year; How the members are involved in each meeting.

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Oliver Smith, Head of Membership

Employee Ownership Association
Session Track: Going Global, Acting Local

1.9 – Power Down Session/All Delegate Keynote

5:20 pm - 5:50 pm

TBC

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Session Track: Keynotes

Networking Drinks Reception

5:50 pm - 7:00 pm
Novotel London West Hotel, Hammersmith International Ctre 1, Shortlands
London,W6 8DRUnited Kingdom
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Join us at the end of a packed day to relax, meet some new people and have a drink!

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