Victoria Petkovic-Short, Account Director

Victoria Petkovic-Short, Account Director

APT Marketing

Victoria is a specialist membership marketer, working to support membership organisations, professional associations and charities with strategic commercial marketing that helps them to fulfil their role within their industry. She is an Account Director with MemberWise approved supplier apt marketing & pr, and is a whizz at understanding data metrics that support personalisation, development and growth.

Ditching the jargon and putting it into context, results from Victoria and the team include 65% membership growth in three years and 75% in five, a 494% return on investment from a member reacquisition campaign, client profile on Sky News Live, BBC Inside Out and many other broadcast media, and helping to win a £250,000 training grant for a client expansion among others. Her personal proudest membership marketing moment is representing a client at Westminster to contribute to an industry briefing.

At MEMX17, Victoria will take you through the risks and rewards of “sticking your head above the parapet” presenting with client Lesley Blair from BABTAC.

Membership Body Lobbying Master Class – How we transformed an entire sector (Case Study: BABTAC)

Room 1

This session will be co-presented by the British Association of Beauty Therapy & Cosmetology (BABTAC) and MemberWise Recognised Supplier, APT Marketing. It will focus on how effective lobbying (on a budget) can enable major transformation to take place if done right. This seminar will deliver the following educational learning outcomes: – Understanding how we changed […]

Membership Track