Stewart Longhurst, Head of Digital

Stewart Longhurst, Head of Digital

Association for Project Management (APM)

Following a successful first career in a software consultancy, Stewart spent 12 years working in Global Marketing for Dulux and associated brands where he delivered award-winning digital experiences across web, social and mobile to attract and engage customers in their decorating journeys.

Stewart then fulfilled interim strategy assignments with a property management company and an energy supplier before joining APM in a freelance capacity last summer to define and deliver a digital strategy.

Although a digital leadership professional (and former techie), Stewart prefers to focus on the customer and business outcomes that digital can deliver rather than the technology itself.

2.5 – Focusing on Member Experience to Increase Member Conversions (The APM Story)

Room 1

As membership and association professionals it is important to optimise the number of member conversions we make. In this session we investigate how the Association of Project Management (APM)  is increasing the number of conversions by focusing on member experience. This session will be presented by Head of Digital, Stewart Longhurst, and will deliver the […]

Membership Track