Sabina Baba, Head of Marketing, Communications and Member Engagement

Sabina Baba, Head of Marketing, Communications and Member Engagement

Society of Experimental Biology

Sabina is the Head of Marketing, Communications and Member Engagement for Society for Experimental Biology (SEB). She is a business management and marketing qualified manager with over 8 years experience in association membership management.

Sabina puts marketing at the heart of membership practices and is passionate about identifying how marketing can transform non-profit organisations. Her initiatives at the SEB have resulted in over 60% increase in membership numbers and a 20% increase in retention rates, making SEB one of the fastest growing international learned Societies. One of her latest achievements is leading a brand review for SEB and winning the 2016 Brand Impact Award together with Purpose for this work.

Brand. How can it build an engaged member community?

Room 1

This inspirational session will be facilitated by the Sabina Baba, Head of Marketing, Communications and Member Engagement at Society of Experimental Biology (SEB) together with Stuart Youngs, Executive Creative Director at Purpose London. Sabina has been conducting ground-breaking member focused change and development in the past years at SEB. ┬áIn this session Sabina and Stuart […]

Membership Track
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