Mark Eichler, Director, UK/EU

Mark Eichler, Director, UK/EU

As Higher Logic Product Expert I drive understanding, innovation and value for Higher Logic and its clients. Externally, I ensure the power of Higher Logic is understood and precisely applied through presentations and consultations with technical staff of current and future clients. Internally,

I consult on the development roadmap, perform competitive analysis, and provide definitive answers on product functionality.

7.2 – Automating Association Engagement

Room 6

Data is the cornerstone of engagement – the professional characteristics, interests, participation details, and seniority of association members helps you understand where each member sees benefits from your association.  When this data is supplemented with understanding of individual member activity, an association has what it needs to automate key interactions for each member.  Takeaways for […]

Partner Showcase B