Maria Borstnar

Maria Borstnar

Consumer Psychologist

As a trainer & consultant Maria specialises in brand engagement: helping you uncover the barriers that are stopping your members & colleagues from being more active and better engaged with what your current projects and your brand propositions. Her work is focused on what’s relevant right now: how easy it is for people to engage with your activities.

Maria’s mission is to inspire and empower you: to give you the knowledge and the tools needed to create immediate, easy and cheap engagement solutions – small ‘nudges’ with great impact.

1.7 – Member ‘Nudging’ Revisited: Learn how to apply this Nobel Prize winning research to engage your members

Main Auditorium

The concept of ‘nudging’ members is a great way to drive membership participation, engagement and member retention.  This seminar is presented by consumer psychologist and MemberWise Network advocate, Maria Borstnar, who first introduced the membership sector to this great concept last year. This session will deliver the following educational learning outcomes: 1) Learn how not-for-profits […]