Research by Design
Heather is Managing Director of Research by Design (RbD), an independent market research consultancy with a wealth of experience in membership research. RbD is also MemberWise’s official Research Partner and co-author of the popular MemberWise Engagement Toolkit.
Heather has worked in the research industry for 30 years and is a Certified Member of the Market Research Society. Her experience spans the full range of research methodologies, gained from client companies as well as research agencies.
Heather thoroughly enjoys her career choice and believes that more young people should be encouraged into the profession. To this end, she mentors a number of young people studying at the local universities and holding membership with the MRS. She is also an Industrial Visiting Fellow of Aston University.
Before initiating member research it’s important to plan and think strategically. In the first of our insightful member research seminars you will hear ‘how to prepare right’. This seminar will be delivered by Research Seminar Track Chair and Managing Director at Research by Design, Heather Forrester. This session will deliver the following educational learning objectives: […]
To end our great member research focused seminar track we provide you with a unique opporunity to quality assure your future member research survey content. This session will deliver the following educational learning outcomes: 1) How to structure a good member focused questionnaire 2) How vocabulary can change meaning; Learning objective 3) Pitfalls to avoid