Dan Heffernan, Vice President & Chief Product Manager

Dan Heffernan, Vice President & Chief Product Manager


Dan Heffernan is Vice President & Chief Product Manager at AdvantageCS – an Ann Arbor, Michigan-based company serving the membership association and publishing industries since 1979.

Dan is responsible for sales, marketing, and product direction at this 90-person software and services company.  With a portfolio of clients world-wide, about 30% of AdvantageCS clients are located in the UK and Europe.

Dan has had roles at AdvantageCS in operations, project management, and account management during his tenure there.  He also served as co-chair for the International Committee on EDI Standards, a committee within the EDItEUR organisation, based in the UK.

6.7 – Driving Membership Growth via System/Process Consolidation & Benefit Bundles

Room 5

This partner show case will provide delegates with the opportunity to find out more about the products/services provided by this Official Partner. The learning objectives for this session include: – Reasons why you should consider system consolidation and the benefits – How member service, self-service, and marketing can be optimised – Moving from providing generic […]

Partner Showcase A