Managing Director, Chord UK
Amanda has been responsible for the strategy, development and growth of Chord since its inception in 2001. Initially working with public sector organisations, Chord has evolved to become telemarketing specialists, delivering a wide range of direct and digital marketing campaigns for public, not-for-profit and private sector clients.
Within the last five years her primary focus has been to develop the people, processes and capability within Chord to be able to deliver specific services to Membership Organisations and Associations. Chord is now regularly delivering effective, integrated telemarketing campaigns to a number of clients within this sector. Key clients include: RCGP, BMA, BVA, CFA UK and RCN.
This session will be co-presented by the Royal College of GPs (RCGP) and MemberWise Recognised Supplier Chord UK. It will focus on how and why RCGP initially made the decision to outsource outbound calling to Chord and how the partnership has since led to the evolution of a wide range of campaigns to help RCGP […]