Alastair McCapra, CEO

Alastair McCapra, CEO

Chartered Institute of Public Relations (CIPR)

The CIPR exists to promote for the public benefit high levels of skill, knowledge, competence, and
standards of practice and professional conduct on the part of public relations practitioners

– Launched Corporate Affiliate membership scheme
– Launched new CIPR-owned magazine for communications sector
– Created a new process to make PR a predominantly chartered profession within ten years
– Initiated and completed changes to the Royal Charter, streamlining governance structure
– Conducted the first ever governance consultation of a Royal Chartered Body on a public wiki
– Took the CIPR into the Business Network of the IIRC and produced its first Integrated Report
– Reduced staff by 25%, releasing resources for infrastructure and member services

How the CIPR radically overhauled its Chartered assessment

Room 2

This assessment focused session will be delivered by theĀ  Chartered Institute of Public Relations CEO, Alastair McCapra, and a Board Member, Lindsey Collumbell. If you are looking to improve, enhance or simply modernise your organisations approach to assessment this is a ‘must attend’ seminar. This session will deliver the following educational learning outcomes: – How […]

CPD/Learning Track
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