Abby Wright-Parkes, Hack Track Chair

Abby Wright-Parkes, Hack Track Chair

Optimist Consulting

Abby Wright-Parkes has worked in marketing for over 20 years. She was previously Director of Membership and Marketing for ACEVO, the charity CEO membership body.

She established Optimist Consulting in 2011 to help membership organisations with their membership development and marketing challenges. Over the past five years she has worked with a variety of organisations including: IBMS, IOP, BDA, ERA, CharityComms, RSS and SHS. All projects focus on helping organisation to recruit, engage and retain members.

She blogs about membership issues and has spoken at a number of industry events.
Outside of work she loves London, tea and Nordic Noir.

Membership Recruitment – Top Tips and Techniques

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Member Retention – Ideas Generator

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Non-Member Fee Revenue – Ideas Generator

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Providing Real Member Value – Member Benefits Focus

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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User Generated Content – How to Get Members Communicating For You

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Fail Fest – How to become flawsome!

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Member Communities – Driving Engagement via Interests/Location

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Engaging with Younger Members – Ideas Generator

Room 3

Our popular audience led Seminars are back due to popular demand! This seminar will provide a unique opportunity for membership and association professionals to network and benchmark on critical membership focused issues/challenges. This Hack Seminar is focused on the above title and will incorporate as much content/insight as delegates are willing to share!

Hack Track
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Learning Outcome ‘Power Down’

Main Auditorium

This ‘all-delegate’ session will close off our formal seminar programme and will be led by our Track Chairs. Content will draw on key learning outcomes, key challenges/goals and emerging agents/drivers for change. Following this session delegates can enjoy a ‘well deserved drink’ at our Professional Networking Drinks Reception and Super Draw prize winners will be […]

Keynote Track Membership Track CPD/Learning Track Hack Track Showcase Track
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