Serialise your way to success: delivering member value with episodic content

Room 1

This seminar will be facilitated by the Institute of Chartered Accountants of England and Wales (ICAEW) and will focus on the value of delivering episodic content to members.

This session will deliver the following educational learning outcomes:

– Understand how ICAEW is using podcasts and other serialised content to drive member value
– Establish the drivers for this approach and what positive member outcomes have been generated
– Top tips and bear-traps to avoid when creating episodic content

Membership Track