The groundsmanship sector has grown and changed. Right now, it’s critical for us to gain deep member insight to ensure we act on the facts – not hear-say or folklore. In this session we hear from Tim Gray, Institute of Groundsmanship (IOG) & Emma Thompson, Consultant, Ashridge Communications (A MemberWise Recognised Supplier), about how research is helping the IOG develop and deliver to member expectations.
This session will deliver the following educational learning outcomes:
1) Using research to uncover the facts and challenge internal perceptions and activities
2) Understanding when and why your main product shouldn’t be your primary offer
3) The importance of prioritising insights, then testing to build a business case.