1.4 – Thinking Outside the Bucket (The Woodland Trust Story)

Main Auditorium

This consumer focused membership body session will explore how The Woodland Trust has significantly improved member retention levels and continues to engage with its 250,000 members.

This session will be led by Membership Communications Manager, Emma Hadley and Lead Retention and Engagement Manager, Karen Richardson, and will deliver the following educational learning outcomes:

1. Understand how Supporter Journeys can impact your KPIs.
2. Identify innovative and creative techniques to keep your members engaged.
3. Learn from our mistakes – the really honest bit